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                                  In 1853, Levi Strauss was running a dry goods company in San Francisco. One of his customers, Jacob Davis, a tailor in Nevada, wrote to Strauss to tell him that he had designed work pants using Strauss’s blue canvas fabric and that the riveted pockets made the pants “nearly indestructible.”

These tough pants were selling quickly to miners and ranchers who were in dire need of more durable clothing. Davis and Strauss patented the idea together, went into partnership in 1873, and soon after began manufacturing their riveted blue jeans.

Content courtesy of the Ah Ha! Discovery Deck, developed by John Cronin at the ipCapital Group to help inventors solve real-world problems.

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