Sometimes It’s All About the Marketing

Have you made something that you’re not sure how to use?

In 1943, James Wright, a Scottish engineer with General Electric, was trying to develop a synthetic rubber material for wartime truck tires and boots. Wright, working in his lab, was surprised to discover that the rubber compound he had been working on bounced when he took it out of the test tube. Against the advice of his colleagues, marketing consultant Paul Hodgson decided to sell Silly Putty® as a toy. In less than a year, he had received thousands of orders for the toy that bounces, can be formed, and can pick up newspaper print.

Content courtesy of the Ah Ha! Discovery Deck, developed by John Cronin at the ipCapital Group to help inventors solve real-world problems.

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