Make it Stand Out From the Crowd

How can you make your invention stand out from the crowd?

Candy maker Clarence Crane decided he wanted a “summer candy” that could withstand the heat better than chocolate. In his small Ohio shop, he used a pill-making machine to produce circular shaped candy mints. To make them more distinctive from other mints of the day, he decided to make a hole in the middle of his mints. He thought his first batch looked like little life preservers, so he called them Life Savers® and eventually registered the trademark. The first flavor introduced by Life Savers was Pep-O-Mint in 1912.

Content courtesy of the Ah Ha! Discovery Deck, developed by John Cronin at the ipCapital Group to help inventors solve real-world problems.

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