Let Your Customers Inspire Your Inventions

Can your customers’ complaints give you new ideas for inventions?

Before 1930, most of the products made by the Minnesota Mining and Manufacturing Company (3M) were used by car painters. The painters told 3M that they needed a way to get sharp edges where two colors met. In response, engineer Richard Drew began
investigating pressure-sensitive tapes.

To save money, he applied adhesive only to the outer edges of the tape. When the painters tried this tape, it didn’t stick. They complained to Drew, “Tell your thrifty Scotch bosses to put adhesive all over the tape.” ScotchTM Tape had been invented.

Content courtesy of the Ah Ha! Discovery Deck, developed by John Cronin at the ipCapital Group to help inventors solve real-world problems.

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