Get Stubborn

Have you ever succeeded by not accepting “no” as the answer?

In 1943, 29-year-old engineer Richard James was trying to develop a spring that would protect sensitive marine meters from the roll of heavy seas. One day a spring shook loose from a pile of failures on his desk and began to “walk” down a stack of books in a strange, slow tumbling motion.

James decided to try to market his Slinky® as a toy, but toy manufacturers told him he was crazy. ”It’s only an unpainted spring,” they told him. James persisted and in 1945, Gimbels department store sold 400 Slinkys in less than two hours.

Content courtesy of the Ah Ha! Discovery Deck, developed by John Cronin at the ipCapital Group to help inventors solve real-world problems.


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